Public service
announcements

If you distributed PSAs in Waves 1 and 2, you would not need to perform these actions again. If you did not or are new to the campaign, you are expected to execute this step in Wave 3. The television and radio PSAs are to be distributed to the broadcast outlets in your marketplace that will run PSAs free of charge for nonprofits. We have provided one 30-second and two 15-second television spots, a 30-second radio spot and a 15-second radio suggested script for your use.

• The three television spots all have agency logos at the end. Please find your agency’s version in the folder and download. You can provide one, two or all three to your stations.  
• The 30-second radio spot has 20 seconds of recorded voiceover and music and 10 seconds of music (no voiceover) at the end. You will need to localize the spot before placing it. Most stations should be willing to provide that local voiceover to finish out the 30-second spot. Here is a suggested script for that 10-second recording: “Help NAME OF YOUR AGENCY serve your neighbors in need. Join us at We Are There dot US. That’s We Are There dot US.” (WeAreThere.US)
• We are providing scripts for the 30-second and 15-second radio spots and a music track in case you want to optionally have your local station record and produce the entire spot.