Paid ads: Print, broadcast and
social media

Catholic Charities USA will place digital media in local markets for “full" participation agencies if the agency has agreed. If an agency chooses to participate in the media match program, it is expected to double the granted funds from CCUSA and place campaign ads with the pool of funds. These can be print, television or radio broadcast; social media; or online display ads. The ads below can be customized (graphics and copy), but the agency placing the creative should uphold the integrity of the campaign by continuing the “We Are There” theming. “Full” participation agencies not doing the media match and “partial” participation agencies are welcome to use the ads as opportunities arise. 

Social media ads
The brand awareness campaign is seeking to reach and educate Catholics about the mission and services of Catholic Charities. Depending on the requirements for each social media platform’s paid advertising, CCUSA will seek to target audiences that include Catholics and consumers of conservative and conservative-leaning news outlets with the following parameters:

• Location: Specific to participating agency
• Age: Adults 25+
• Income level: $70K and above
• Education: Bachelor’s, master’s, doctorate
• Education organizations: Affiliation with/enthusiasm for Catholic universities and colleges, e.g. Villanova University, Loyola University, University of Notre Dame, The Catholic University of America, Gonzaga University, etc.
• General interests: Charity and causes, community issues, volunteering, philanthropy

Radio and TV

All radio and television spots created for the PSA portion of the campaign can also be used as paid media elements. You can find several versions of radio and TV spots on the PSA page.

General Inquiries

Bill Gangluff
Chief Communications and Marketing Officer
bgangluff@CatholicCharitiesUSA.org

Kristine Livdane
Senior Director, Marketing
klivdane@CatholicCharitiesUSA.org

Frequently Asked Questions

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