Organic social media
assets and tracking
Wave 2 New Additions!
Discover the latest Wave 2 updates on Canva, now featuring new Quote, Metric, Service, and Brand posts. For post copy and links, please refer to this document.
For fully participating agencies, the minimum number of posts required in Wave 1 is 15 on each channel on which the agency is active. We recommend posting campaign content at a cadence of one to two times per week throughout the nine weeks of Wave 1 (June 10 to August 9).
For partially participating agencies, this social media content is available for use but posting is optional.
Please note that new social media content may be added to this toolkit for Wave 2 (September 9 to November 1) and Wave 3 (January 6 to February 28, 2025).
Customizing social media graphics
Elements of some of the social media graphics are customizable. For each social media post listed below, click on the social media platform to access the template in Canva and download the file.
Tracked links
Each social media platform listed below has a unique tracking URL that uses the Go.WeAreThere.US link shortener. When posting organically on each social media channel, please paste the tracked link specified below to ensure that analytics are tracked accurately throughout the campaign.
- Facebook: go.wearethere.us/4bClKux
- Instagram: go.wearethere.us/3KprWtT
- X (formerly Twitter): go.wearethere.us/3USNHXU
- LinkedIn: go.wearethere.us/3x5BQxz
Quote posts
The background colors associated with these posts are editable. Please download the graphics
in Canva by following the link for each social media platform.
Post 1: Pope Francis (Housing)
“The Son of God came into this world as a homeless person.” Catholic Charities, one of the largest providers of affordable housing in the country, works to put the Pope’s words into action every day. Join us. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 2: Pope John Paul II
Pope John Paul II demonstrated, in word and deed, that compassion for those in need grounds a life well lived. Catholic Charities nationwide is committed to encountering those on the margins, providing help, creating hope and reducing poverty. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 3: St. Francis of Assisi
The nationwide Catholic Charities network reached over 15 million people in need last year — perhaps including someone you know. More than 215,000 volunteers served food, welcomed strangers and mentored kids in communities just like yours. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 4: Mother Teresa of Calcutta
Each day, Catholic Charities staff and volunteers serve our neighbors — the hungry, the unhoused, those in need of counseling or job training, the elderly, expectant mothers — with love and compassion. Because dignity is no small thing. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 5: Pope Francis
(Good Samaritan)
Each day, staff and volunteers at Catholic Charities nationwide make the choice to serve our neighbors — children in need of mentors, people experiencing mental health crises, families trying to make ends meet. Don’t stand by. Volunteer at [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 6: Pope Francis
(Those who are suffering)
The Pope’s words echo at Catholic Charities agencies nationwide. “May we not be concerned about what we lack, but what good we can do for others.” Staff and volunteers served millions last year, lifting them up with love and compassion.
[insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Brand posts
The graphics associated with these posts are customizable. Please access, edit and download the
graphics templates in Canva by following the link for each social media platform.
Post 1: Lifting up our neighbors in need
Throughout our long history of serving the [insert community name] community, our staff and volunteers have been our greatest strength, treating clients with dignity and compassion. Discover how [insert your agency name] is helping your neighbors in need. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 2: To walk
with you
When individuals and families flourish, communities prosper. We are proud to be part of the fabric of this community, facing our challenges together. Learn about [insert your agency name]’s services and volunteer to serve your neighbors. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 3: When you
need us most
It's hard to ask for help. But when you need it, we are there. Whether seeking help to make ends meet, manage mental health or navigate a crisis pregnancy, clients are met with compassion. Learn more about [insert your agency name]. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 4: Rebuilding after the storms of life
Into each life, some rain must fall. We are there to walk with our neighbors in their dark days, helping to rebuild, regroup and walk in the sunshine again. Learn more about our services at [insert your agency name]. [insert tracking link]
#WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Service posts
These posts are designed for participating agencies to customize the copy and graphics
for their services. The image and text for each graphic can be customized; please access, edit
and download the graphics templates in Canva by following the link for each social media platform.
Post 1: Putting food
on tables
For too many in our community, food pantries are the difference between eating and not. We serve clients with dignity, putting food on tables and keeping kids healthy and strong. Learn more about all that [insert your agency name] does. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 2: Building affordable
homes
Everyone deserves a safe place to call home and lay their head at night. Catholic Charities is one of the largest providers of affordable housing in the U.S. Learn how [insert your agency name] helping to solve the housing crisis. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 3: For our pregnant
neighbors in need
Pregnant and parenting women deserve more than diapers — they need compassion and support to strengthen and sustain their families. In need? Help is available. Want to volunteer? Learn more about [insert your agency name]. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 4: Training local
workers
When people have jobs with dignity, families flourish and our communities prosper. We are committed to workforce development that works. Learn more about how [insert your agency name] is supporting workers and businesses. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 5: Making our
communities stronger
Generations of local families know we are there for them when they need us. From food pantries keeping dinner on the table in lean times to quality affordable housing, we show up. Learn more about [insert your agency name] services. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Post 6: After disaster
strikes
Catholic Charities disaster response teams are quick to the scene of natural and manmade disasters, meeting humanitarian needs – food, water, shelter – and staying to rebuild lives and communities. Learn about [insert your agency name]. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
“We Are There For” posts
These posts are meant to be used as a template to highlight a particular client
of your agency and provide the opportunity to link to a story on your website as appropriate.
You will need to identify which clients to highlight and write posts for each.
The graphics associated with these posts are customizable, including the header and photo.
Please access, edit and download the graphics templates in Canva by following the
link for each social media platform.
Sample Post: We Are There for Audrey.
MUST ADJUST TO YOUR CLIENT'S STORY:
An Army vet, Audrey was living in a tent encampment on Lake Michigan before encountering a program
for veterans from [insert your agency name]. She’s now safe, sober and
getting the VA benefits she is due. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Metrics posts
The graphics associated with these posts are customizable. You will need to localize the statistics and
edit post copy as needed. Please access, edit and download the graphics templates in
Canva by following the link for each social media platform.
Sample Post 1: food distribution
Last year, we provided food and nutrition to thousands of local families, many just like yours, struggling to make ends meet. Learn how [insert your agency name] is responding to hunger in our community with compassion and key services. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Sample Post 2: people served
Across our community, individuals and families are in need. Last year, we provided services — from food assistance to supportive housing to counseling — for our neighbors. People just like you. See how we care for our neighbors in [insert your city/region]. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Sample Post 3: job training
Catholic Charities [insert your city/region] provides job training and apprenticeships in building trades, agriculture, IT, education and more. Because access to job opportunities and sustainable career pathways lifts families and our community. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
Sample Post 4: healthy meals to clients
Through stocked shelves at client-choice food pantries, where those in need shop with dignity, and healthy meals served at childcare, after school and in summer, Catholic Charities [insert your city/region] is responding to hunger in our community. [insert tracking link] #WeAreThere
Download graphic:
Facebook
Instagram
X (formerly Twitter)
LinkedIn
For social media-related questions, please contact:
Christina Kilroy
Director, Digital Communications
ckilroy@CatholicCharitiesUSA.org or 703-236-6216
Quick Links
Earned Media/Stories | PSAs | Paid Ads | Other Graphics | Working in Canva
General Inquiries
Bill Gangluff
Chief Communications and Marketing Officer
bgangluff@CatholicCharitiesUSA.org
Kristine Livdane
Senior Director, Marketing
klivdane@CatholicCharitiesUSA.org
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